Unless you’ve been hiding under not just one but several
strategically placed rocks, you should know that the Lagos Fashion Calendar is
on red alert for the month of October. The GTB Lagos Fashion & Design Week
(LFDW) is coming up from the 23rd to the 26th of October.
I have fond memories of last year’s LFDW, great fashion,
awesome new designers, beautiful people, sparkling events…..and I know this
year is going to be bigger and more fabulous.
Now if you are an ardent style blogger watcher such as myself
you could not have failed to notice the gorgeousness that was rolled out in the
name of fashion during the just concluded Fashion Month that took place in the
powerhouse cities of New York, London, Milan and Paris (maybe Lagos…one day?).
Bloggers, magazine editors, stylists, women with no
discernible occupation but whom are frightfully stylish and frightfully
well-connected, celebrities, models etc. All these people gave us all the life
we needed and more with knock-out street style fashion. From Anna Dello Russo
to Miroslava Duma to Ciara to Aimee Song…every “fashion person” demographic was
represented and we were grateful. International Fashion Week is a twice yearly
spectacle and the people watching is half the fun.
Nigeria and most particularly Lagos have people representing
us in the celebrities, stylists, people who are popular for no discernible
reason, models, etc categories. So we expect to see a healthy dose of street
style (well whatever could pass for our own street style, getting papped in the
lobby of Eko Hotel perhaps)
.
What is the secret however to becoming a Nigerian Street
Style Star?
We all know cameras are tricky, you may have borrowed, begged
or stole a knock-off Herve Leger dress with 25k Louboutins, walked as slowly as
possible, smiled invitingly (desperately) at the photographers and you still
don’t land that Bella Naija/Ono Bello/Guardian Life feature.
What guarantees you get noticed and become the next Queen
Nkiru Anumudu or Eku Edewor?
If you are not famous and are looking to put yourself out
there and as a result become a target for the comments danger zone in gossip
blogs, here are a few tips below:
1) Wear Something Quirky
You know why your borrowed bandage dress didn’t work for you,
too ordinary, too pretty, too predictable.
Unless you’re famous and the photogs
already know your face, therefore if you showed up to every event looking like
you’re going to prom in the 80s a la Emma Nyra they would still fall over you,
you can’t afford to play it safe.
Be bold, be out there, be frankly….a teensy bit ridiculous.
Honestly if you pull an Anna Dello Russo and don’t get
noticed then you’re just unfortunate.
2) Look Busy/Unconcerned
Even if you're just trying to figure out where Don Jazzy is
so you can waylay him later, do it with an important face on. Everyone will
think you're responding to a bbm from Omoyemi Akerele.
Extra points for looking
vaguely angry.
3) Be A Label Whore
Chanel Jumbo Maxi Flap bag – check
Louboutins or Guiseppe Zanotti’s – check
Hermes clic clac bracelet – check
Chanel brooch – check
How else will your people back in the village be able to say
their daughter has arrived if she’s not armed to the teeth with labels?
Make
sure whatever you have on is monogrammed to the hilt, bend/break your ankles so
everyone can see the red-bottoms, take every photo with your bag accidentally
on purpose placed in front of you, absolutely refuse to take of your Prada
Baroque sunnies indoors.
How else will the fash-pack know that you have arrived
and are waiting in the wings to take your rightful place with them?
p.s. knockoffs are totally allowed, you’d find yourself in
tremendously good company.
4) Print-Tastic
If you look like Susie Bubble on acid and give them a
print-plosion of life, trust and believe you will land the website cover of
Bella Naija the next day.
I personally guarantee it.
Now the trick is to look like you’ve clearly lost your mind.
If at the end you closely resemble a living room in the Seventies then you have
definitely hit your target.
Start with something ridiculous, layer with something else
equally ridiculous, and then proceed to clash with as many ridiculous items as
possible.
I love me some Susie Bubble but Lord knows her style is a
mystery to me.
5) Walk The Walk
I mentioned walking really slowly initially and I wasn’t
being sarcastic.
See in Nigeria, our paparazzi culture is not as prolific as
its international counterparts.Therefore at these kinds of events there are not enough
photographers to satisfy the massive number of fame whores.
So if you want to guarantee you get noticed, walk into the
venue and pause, make sure there isn’t someone famous ahead of you because the
persona and their entourage will be taking pictures for the next 30 minutes.
When you have established that the coast is clear, walk really
slowly giving the photographers time to notice this new style ingénue with her
strategically placed quirky accessory, tapping away at her phone talking to far
more interesting people, draped in Azzedine Alaia and clashing prints like her
middle name is Solange.
After a successful outing, wait a respectable 24 hours and
hit the blogs.
Do you see yourself?
Thank you.
The Guardian Life Team
will be keeping an eye out for style stars at LFDW. Show up, show out and catch
our attention. You never know, you could be the next Nigerian Street Style
Star.
p.s. Hope you guys are still voting for me to win Most Promising Female Blogger at the ELOY Awards.
Or text "ELOY" followed by "ThirdWorldProfashional" to 35070 or email "ThirdWorldProfashional" to eloy@exquisitemag.com.