Monday, May 19, 2014

Orange Culture Journey to Pitti Uomo Trade Show

Adebayo Oke-Lawal is one of my favourite people in the Nigerian fashion landscape. He's supremely talented, extremely dedicated and hardworking, while maintaining an easy likeable affability.

In recent years his brand, Orange Culture has received some truly enviable recognition from international fashion decision makers. From American Vogue, to Vogue IT, to Paper Magazine, to Elle, to LVMH......they can't get enough of Orange Culture.

One of our own is getting very close to totally blowing up African fashion as we know it and he needs our support.

Orange Culture needs to create its new Spring Summer Collection in time for the Pitti Uomo 86 tradeshow; the world’s most important trade fair for menswear and contemporary lifestyle trends, which will be held in Florence, Italy from 17 to 20 June 2014.

The spotlight will be shining on the big names of the new classics, on research from the world of accessories, on brands that have revolutionized the meaning of sportswear, all the way to the most avant-garde collections and new talents in men’s fashion. Pitti Uomo is a dynamic showcase of highly creative projects featuring very select brands, special projects by top international designers, and premiere showings of women’s collections at Pitti W. It is a fair that uniquely interprets the myriad connections among fashion, design, food, sport, and new lifestyles.

Orange Culture Nigeria one of the youngest brands from the list has been invited to present a brand new collection to the field of international buyers, press and fashion lovers in Florence.

How can you help you say?

Orange Culture needs financial assistance to undertake this massive and once in a lifetime opportunity, therefore the brand has started a Kickstarter project which will only be funded if at least £5,000 is pledged by Friday, May 30 2014 10:00 PM CET.

Please help by pledging whatever you can, every little helps. Go to Kickstarter to donate.

God bless you as you do.

Love and light xx



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