Monday, September 30, 2013

Exquisite Lady Of The Year Awards

Hi guys, its your friendly neighbourhood Profashional here. Just stopped by to let you guys know.....

I GOT NOMINATED FOR AN AWARD!!!!!!

*cue clashing cymbals*

Now to maintain an aura of impenetrable cool I should be all blase and be like "yeah, nomination...whatever", but I'm actually pretty excited to have being nominated. Apparently the nominations have been out since the 17th of September but due to the fortress that is my spam settings, I didn't see the email till today when I was doing a bit of tidying in that area.

I was nominated for Most Promising Female Blogger/Online Editor of the year......I mean after blogging for 5 years but hey...I'm glad to have been recognized anyway. Thanks so much to Exquisite Magazine.

Besides being super excited one of the first things I thought was "what am I going to wear????", like really, what on earth will I wear, WHO will I wear. You guys know I keep it Nigerian over here so it has to be homegrown. 

Picking a dress is going to be fun!

The awards show is scheduled to take place on Sunday 17th November 2013 at the Red Carpet Events Centre, Victoria Island, Lagos.


To vote go HERE

Or text "ELOY" followed by "ThirdWorldProfashional" to 35070 or email "ThirdWorldProfashional" to eloy@exquisitemag.com.



See the rest of the categories and nominees below.






According to the ELOY Team, the criteria for the awards focus on the character of the individual, her ability, achievements and how her work impacts the Nigerian society, through direct and indirect leadership, service, commitment, achievement, integrity and character.

The 2013 Exquisite Lady of the Year Awards (ELOY) Categories

Film Actress of the Year
  • Chioma Chukwuka-Akpotha (On Bended Knees)
  • Ini Edo (Weekend Getaway)
  • Damilola Adegbite (Flower Girl)
  • Kate Henshaw (The Assassin’s Practice)
  • Rita Dominic (The Meeting)
  • Tonto Dikeh (My Life, My Damage)
  • Linda Ejiofor (The Meeting)
  • Beverly Naya (Weekend Getaway)
  • Eku Edewor (Flower Girl)
  • Ireti Doyle (Torn)
  • Keira Hewatch (Murder at Prime Suites)
  • Jackie Appiah (Cheaters)
Fashion Designer of the Year
  • Vonne Couture
  • Elegante by Tiannah Stylling
  • Maki Oh
  • Revamp
  • Moofa
  • Ella & Gabby
  • Mademoiselle Aglaia
Female Movie Producer of the Year
  • Uduak Oguamanam (Desperate House Girl)
  • Uche Jombo Rodriguez (Lies Men Tell)
  • Michelle Bello (Flower Girl)
  • Rita Dominic and Mildred Okwo (The Meeting)
  • Emem Isong (Mrs Somebody)
  • Blessing Effiom Egbe (Lekki Wives)
Ladies In PR and Management
  • Bukky Kabiri-Whyte, The Bobby Taylor Company
  • Joy Isi Bewaji, PRofound
  • Ono Bello, PR Uno
  • Wunmi Bakare, World Business Public Relations
  • Oma Areh, WildFlower PR
  • Tayo Afolabi, World PR,
  • Bidemi Zakariyau, Le Style Fusion
  • Moriam Musa, Morsi PR
  • Bola Aduwo, Dream Flite PR
  • Serah Donald, Sarah Donald PR and Management
Female On Air Personality of the Year
  • Lolo, Wazobia
  • Uche, Top Radio
  • Temi, Cool FM
  • Khadijah, Top Radio
  • Omalicha, Rhythm FM
  • Titi Oyinsan, Inspiration FM
  • Maria Okanrende, Beat FM
  • Fade Ogunro, Beat FM
  • Joyce, Beat FM
  • Gloria, Inspiration FM
  • Toke Makinwa, Rhythm FM
  • Mercy, Cool FM
  • Tolu Adeleru-Balogun, Nigeria Info
Female Promising Artiste
  • Pryse
  • Victoria Kimani
  • Chidinma
  • Seyi Shay
  • Emma Nyra
  • Temi Dollface
  • Lola Rae
  • Ms. Jaie
  • Ruby
  • Yemi Alade
Stylist of the Year
  • Toyin Lawani
  • Bola Animashaun
  • Zed Eye
  • Ezinne Chinkata
  • Yolande Okereke
  • Veronica Ebie-Odeka
  • Lucy Phil-Ebosie
Brand Ambassador of the Year
  • Tiwa Savage – Pepsi
  • Omawumi – Mortein
  • Kate Henshaw – Samsung
  • Waje – Glo
  • Toolz – SNAPP
  • Adora Oleh – SNAPP
  • Dolapo Oni – SNAPP
  • Yvonne Nelson – Zaron
  • Stephanie Linus – So Clean
  • Funke Akindele – Vitafoam
Beauty Brand
  • Zaron
  • Sleek
  • House of TARA
  • BM|Pro
  • Lise
  • MUD (Make-Up Designory)
  • Natures Gentle Touch
  • black|Up
TV Presenter of the Year
  • Dolapo Oni (Moments with Mo, Ebony Life TV)
  • Eku Edewor (53 Extra, Africa Magic)
  • Zainab Balogun (Ebony Life TV Now and The Spot, TVC)
  • Lamide (The Spot, TVC)
  • Layole Oyatogun (Page 3, STV)
  • Morayo Afolabi-Brown (Your View, TVC)
  • Yeni Kuti (Your View, TVC)
  • Helen Paul (Jara, M-Net Africa Magic)
  • Tope Mark-Odigie (Your View, TVC)
  • Ini Thompson (Travel Show, Channels)
  • Esther Ugbodaga (Business Morning Daily, Channels)
  • Olaide Alabi (Your View, TVC)
  • Sanzy Eke (Your View, TVC)
  • Labi Olayorin (Entertainment Splash, TVC)
  • Maupe Ogun (Sunrise Daily, Channels)
  • Temitope Fagbemi (The World Today, Channels)
Promising Female Blogger /Online Editor of the Year
  • Ladunliadi.blogspot.com
  • Olorisupergal.blogspot.com
  • Neks2u.blogspot.com
  • That1960chick.com
  • Styljunki.com
  • Onobello.com
  • Laizalounge.com
  • ThirdWorldProfashional.com *boom shaka boom boom*
  • misspetitenigeria.blogpsot.com
Make-up Artist of the Year
  • Joyce Jacob (Joyce Jacob Beauty)
  • Editi Udofot (Edee Beau)
  • Elaine Shobanjo (ShoMaya)
  • Dolapo Olafidiya (Pweety Perfect Makeovers)
  • Pamela Adigwe (Facesetters)
  • Ololade Fanimokun (Facetalk)
  • Mariam Obaz (Prettylooks)
  • Erica Arubayi (Labelle)
Female Friendly Company of the Year – To be chosen by Exquisite
Food Manufacturing Company of the Year
  • Dangote Foods
  • Golden Penny
  • Indomie
  • Ayoola
  • Honeywell
  • Bua
Female Accessory Designer of the Year
  • Dot
  • Etta Rose
  • Mak Nisy
  • Obuke Accessories
  • Emi Sara
  • Mona Mathews
  • Zashadu
  • Ariaba
  • Madame Coquette
  • Tote
  • Joel Lani
Female Retailer of the Year
  • Mango
  • Max
  • WoolWorth
  • Mr Price
Household Goods Manufacturing Brand of the YearL
  • Samsung
  • Scanfrost
  • LG
  • Panasonic
  • Haier Thermocool
  • Chigo
  • Chico
Recognition Awards - To be decided by the ELOY Board

Media partners include Encomium, BellaNaija, WoldPR, Maestro’s Media, MorsiPR, Cool FM, Wazobia FM, Genesis Deluxe Cinemas and Nigeria Info

 Remember, to vote for me text "ELOY" followed by "ThirdWorldProfashional" to 35070 or email "ThirdWorldProfashional" to eloy@exquisitemag.com.

Love and light as you vote xx
Share:

Sunday, September 22, 2013

Guardian Life Article - Bag Lady



You know we’re all about Buy Nigerian here at Guardian Life and this week I’ll be turning the spotlight on Nigerian accessory designers, most specifically bag designers.

It’s not always all about your Celine Trapeze, Chanel Boy or Dior Lady bag. Sometimes we need to keep it homegrown and explore the fabulous talent Nigerian designers have to offer.



1) ZASHADU
Zashadu bags are carefully handcrafted in Lagos, Nigeria. Using Nigerian leather exported and treated in Italy, Spain or Portugal, exotic skins and rough cut semi-precious stones, each unique piece is a collector's dream.


Each style has a limit of only 50 pieces to be made in the world thus each piece is as different from the next by varying colour, leather and precious stones and the brand caters for both the women and men folk. Very innovative, Zainab Ashadu the Creative Director at Zashadu fuses the old with the new by combining vintage Aso Oke fabric with leather and sometimes 100% leather adorned with rough cut semi-precious stones from Plateau State, set in brass and lots more.



2) OBSIDIAN
Obsidian bags are a personal favourite and the designer Isoken Ogiemwonyi comes off a successful ready to wear line to bring much needed life into the Nigerian luxe bag market.


Obsidian bags are made out of exotic ostrich and zebra skin and are heavily influenced by the designers Edo heritage giving it a much needed traditional Nigerian feel. This combined with the rich materials and modern influences combine to produce a stellar product.



3) VIRGOS LOUNGE
Virgos Lounge are no slouch when it comes to the embellishment arena and this is seen in their accessories offering. Sticking to the tried and trusted Virgos Lounge aesthetic of bright colours and heavy beading, these bags are a fashionistas dream.


From top handle bags to hard clutches and oversize clutches, the Virgos Lounge bag collection has something for everyone.



4) O’ECLAT
Creative Designer Gbemi Johnson plays with prints and geometrical shapes when it comes to these African inspired bags.


They include box, shoulder and briefcase bags, clutches and totes. The pieces stand out for their aesthetic ability to complement any outfit; the handcrafted bags are executed with intricate stitching which complement their unique shapes.



5) ONNA EHRLICH
The Onna Ehrlich accessories collection is classic and modern and designed for the everyday woman. The designer is half Nigerian and this heritage plus her California sophistication serves as major influences.


The bags are handmade from carefully chosen fabrics, leather and suede. Onna Ehrlich bags have been spotted with celebrities such as Cameron Diaz, Halle Berry, Mila Kunis, Michelle Kagen, and Eva Longoria



6) JEWEL BY LISA
Luxury Nigerian label Jewel By Lisa which prides itself in excellent craftsmanship and products that their individual meticulous production take days to complete, have added a line of luxe clutch bags to their accessories line they started 2 years ago.


The clutch bags are sophisticated and ooze a private kind of chicness of the Jewel By Lisa woman. Each bag is constructed with the best materials and the some of the best artisans in Nigeria employing batik prints, crystals, glass bead and sequins which all morph into beauties that are not only a visual delight but a symbol, sort of a membership to a special club.



7) MINKU
Minku is a Nigerian leather goods company that creates beautiful hand-made bags. Their claim is: "hand-made leather goods for a happier life"


According to the designer; Kunmi Otitoju, Minku was born, out of her ongoing desire to do something with the beautiful aso-oke fabrics she had brought back to Spain from a trip to Lagos. At Minku, they combine aso-oke, damasks and other special fabrics with Spanish-sourced leathers to create bags for men and women that convey a contemporary sub-Saharan aesthetic.



Credits: styleafrique.blogspot.com, onenigerianboy.com, bellanaija.com,
friendsinmycloset.blogspot.com, zenmagazineafrica.com
Share:

Thursday, September 19, 2013

AD By Agbani Darego Press Day

So I was invited to the Press Day for former Miss World, Agbani Darego's new clothing line AD By Agbani Darego.

I had seen the ads a few months earlier and they looked really good but as much as I love Nigerian fashion I've learned through bitter experience to not keep my expectations high so I pegged her line as a wait and see.

On the day I had actually planned not to go, as the launch was going to take place in the afternoon which my life of indentured servitude could not align itself with. Last minute I decided to just pop down real quick during my lunch break to see what all the hype was about.

Before that my lovely friend Queeneth and I went to the rooftop of our office building where she helped me with an impromptu photoshoot.




Zara pantsuit; Woolworths shirt; LV Alma bag; ASOS ankle strap pumps; Fendi clasp bracelet; Gucci watch.

Before I get into the festivities let me lead by saying that Agbani is beautiful....

Like seriously beautiful

Like "born on a Sunday" type of beautiful. I mean I'm even born on a Sunday but I can give up the day of my birth for her, I can't even hate.

Fine girl na fine girl.




Now to her wares.

The blouse she's wearing above is also from her line but is not available at the moment.

Starting with the layout of the store I was impressed right off, it was very minimal, no clutter, everything displayed properly so you could take in the entire room at a single glance. I loved that it was not overly done, just the bare necessities, just right.

Agbani definitely gets top marks for decor.

At first I thought the line consisted of just jeans but she also had this really cute denim hobos. I'd rock it with pride, even plotting how I'll get one right now.



The jeans are made of very good stuff, strong fabric, neat stitching and the length is a dream.

*you would think things like good fabric and neat stitching are a given but several times with Nigerian designers I have become used to lumpy seams, threads hanging off, sub par material so when I see one that seems like time was taken out to see it done right I tend to get overexcited*


Seeing that Agbani is one of the flagbearers of the Nigerian Association of Tall Girls (NATG)

*the other is Oluchi, I have settled for treasurer*

I definitely expected to see some 34 to 38 inch trouser lengths and I was not disappointed.

Tall girls, I'd like to announce that I have found our Mecca, a place where we can go and just be our selves, long-legged and free.

Lol, yeah she has long jeans sha. Definite win.

They come in dark was, regular blue, distressed jeans, skinny jeans, high waist-super flare, boyfriend jeans etc.



She also has these really cute khaki safari dresses as seen below in her ad. They also comes in denim.

*Look at this beauty!*



Now the best part of the AD By Agbani Darego clothing line is its affordability. Not one item of clothing in that store was more than N20,000. The jeans themselves retail from N13,000 to N15,000.

I got the high waist super flared jeans in dark wash and they cost N15,500.

This really surprised me because I just assumed that because of who she is and the clientele she would naturally attract she would price herself out of the market as several of our local designers do but she kept it cute and we are grateful.

As a testament to Agbani's business savvy, my cousin went down to the store today to get a pair of jeans and they were all sold out. Bear in mind that the store just opened yesterday and pretty much everything was already gone by today.

Really....enough said.

The AD By Agbani Darego Showroom is located at 6b Fola Osibo street Lekki phase 1
Share:

Tuesday, September 17, 2013

Wedding Saturday featuring House of Nwocha



So these pictures are from a wedding I attended almost a month ago, that will show you how behind I am. Couldn't post all this while because of my super busy schedule.


House of Nwocha pleated maxi dress; Michael Kors belt; Michael Kors python print purse.




I looooove this dress. The beautiful length, billowing sleeves, the way it drapes and falls to the ground....just perfection. I'm a total maxi dress junkie and this just hit the spot for me.

This is what the dress looks like on the model. 

Errr who wore it better?




I'm really on a House of Nwocha kick these days and it doesn't hurt that the label is pretty affordable too.

House of Nwocha retails at L'espace, 13 Olosa street VI Lagos.

Love and light xx

because I get so caught up I tend to resort to Instagram for updates. You can follow me on @LoveTWP.
Share:

Monday, September 16, 2013

Guardian Life Article - Throwback (Doing Vintage Right)


I know I have being terribly unserious with blogging but I have a perfectly good excuse. Y'all know I work full-time, 8 to 5 during the week so the only time I get to do any proper blogging is at the weekends where I write up as many posts as possible and save in my drafts to use throughout the week. Well unfortunately for the past 3 weeks or so I've had to spend every weekend out of town so have had zero time to do any TWP work.

I'm really trying to remedy that though and manage my time better. My sincerest apologies.

Throwback - Doing Vintage Right


The past is always in vogue; from music to films; nostalgia is at an all-time high and nowhere is this more evident than in fashion.

Fashion is such supreme art that a shocking pink Schiaparelli suit which would have been the height of fashion in hideously stylish Paris of the 20s and 30s would not be out of place in the mean fashion streets of 2013.

Vintage clothing is currently so widely beloved that thrifting, the American cousin of the Nigerian bend down shopping, is pretty much the done thing, carrying with it a distinct air of bohemian cool to be adorned head to toe in someone else’s sometimes musty, definitely used old duds.

Or to give it the more politically correct name; pre-loved items.

How to define vintage clothing from mere old, used clothes, Tracy Tolkien gives us a near accurate guide. Clothing produced before the 1920s is referred to as antique clothing and clothing from the 1920s to 20 years before the present day is considered vintage. So in present day 2013, any item of clothing produced before 1993 can be considered vintage.

However vintage can be hard to pull off if you’re not Temi Dollface, Chloe Sevigny or Zoe Kravitz. Following these few simple rules, you should be able to rock vintage like a pro.


Less Is More

If you’re a vintage virgin, it is advisable to start small. Ease yourself into this brave new world by wearing vintage accessories like scarves, hats, jewelry, handbags, or belts; but only chose one accessory at a time. Your unique vintage accessory will stand out even more if it isn’t squabbling for the limelight with a bunch of other treasures.

Head To Toe Vintage Is Not The Done Thing Dah-ling

Do not dress entirely in vintage or else you’d end up looking like you’re going to a Halloween party, plus you run the risk of looking extremely dated. Mixing one focal vintage item with core pieces of your wardrobe like jeans, a simple blazer, or with a tee shirt will make your look modern instead of looking like you stepped out of a time machine. Pairing a great vintage piece with something modern, gives a vintage touch that sets you apart. For example, if you’re wearing a great vintage dress carry a modern bag or wear a modern pair of shoes.

Free Your Mind

I’m the first to admit that I had difficulty boarding the vintage train initially, vintage items look very strange on the hanger, and I always thought "I could never wear that!" If you’ve ever had this thought, try it on anyway, you might be pleasantly surprised. Don’t forget that vintage is an adventure! You’re looking to add excitement to your wardrobe, and you’ll never get that effect if you play it safe or rule things out with one glance.

Stay True To Your Style

As is true with any trend or style, it is best to stay true to what you are most comfortable in and what looks best on you. Realistically, a kaleidoscope print silk Pucci jumpsuit is not going to look good on most people no matter how fantastic it would be to find. This is another example of how mixing vintage with your standby wardrobe is essential to a successful ensemble.

Now that you have the basic rules down pat, the next question will be “but where on earth can I find vintage clothes in Nigeria?” Fret not, we are living in possibly one of the greatest fashion eras the country has ever seen and everything is accessible now, from basic to luxury and yes….even vintage.

Vintage Clothes: Where To Shop

Balogun Market

Balogun Market is located in Lagos Island, right at the end of the Marina road and is a fantastic resource for vintage shopping; in fact the whole of Lagos Island boasts some very hidden spots where one can make amazing buys. From vintage leather accessories to jewelry to clothes, it is boho heaven.
For those who refuse to have their Ferragamos stepped upon by over-eager market goers, one click of a mouse can have your vintage item winging its way down to you by brilliant online vintage fashion retailers.

Toséki Vintage

Toséki Vintage is owned by Tolu Onabanjo, Oluwaseyi Fadase and Kikelomo Akinyosoye. They offer affordable unique vintage clothing and accessories at www.tosekivintage.blogspot.com.




Elsie Vintage

Elsie Vintage is a retail brand dedicated towards selling trendy hand-picked one-of-a-kind vintage pieces owned by Onyinye Fafi-Obi. You can purchase Elsie Vintage pieces at their monthly blog sales on www.fashionphoenix06.blogspot.com



However if you prefer to browse in a uniquely old time atmosphere, Retrospective is for you.

Retrospective

Retrospective holds the honour of being Lagos’ first vintage treasure trove, presenting one-of-a-kind garments, jewellery and accessories handpicked from the vaults of time made anywhere in time from the Victoria era to the nineties, including designer pieces for the discerning, fashion-forward man and woman who aim to interpret the tastes of the past while incorporating the style of the present.


You can find Retrospective in Surulere at 2 Aderibigbe Street, Ikate, Surulere off Alhaji Masha, near Ogosco bus stop, Lagos, Nigeria; and in Victoria Island at Shop 8, Prime Shopping Complex, 24 Muri Okunola Street, Eti Osa LGA, Victoria Island, Lagos, Nigeria.

You have the rules and you know where to shop, you are now ready to rock your cloche hat or poodle skirt like it’s an MGM spectacular.
Share:

Monday, September 9, 2013

Guardian Life Article - It Labels



There’s a general complaint consensus that everybody’s a fashion designer in Nigeria. That may or may not be so, but we genuine fashion lovers are grateful for the prolific nature of the profession because we’re seriously spoiled for choice. There are a few however, through connections, a wide network of popular friends and sheer unparalleled genius have become the labels to be seen in by the Lagos It girls/women.

CLAN



Clan has been on the scene for hardly a minute but has distinguished itself as a label to see and be seen in. Its clean lines, bold geometric designs and peek-a-boo sexy appeals to the very fashion forward, almost fururistic but still demure 21st century lady.

Fans of Clan include Seyi Shay, Eku Edewor, Stephanie Coker and Toke Makinwa.


EJIRO AMOS TAFIRI



Ejiro Amos Tafiri is one of my personal favourites and beloved by fashion girls (and women) nationwide. The label combines traditional African fabrics and designs with modern fashion aesthetics beautifully as is evidenced by one of its most popular productions, the ‘oleku’ shirt dress which saw a collaboration between the traditional Nigerian iro and buba and the easy breezy Western shirt dress.

Fans include Tolu ‘Toolz’ Oniru , Marcy Dolapo Oni and Eva Alordiah.


ICONIC INVANITY

Iconic Invanity exploded onto the Nigerian fashion scene in a blaze of embellishment, rich beading and super luxe African fabrics. The labels outfits are definitely not wallflower friendly as they are pretty much costumes in their own right. For the girl who loves to show up and show out.

Fans include Omotola Jalade-Ekeinde, Folurunsho Alakija and Agbani Darego.


GREY

Grey is a brand with a very classic style as well as a playful personality. It satisfies the need for everyday pieces and a Grey dress can take you from work to play seamlessly. I love the fact that their clothes are not overly done and they have really made a niche for themselves in catering to typically easy breezy wearable clothes.

Fans include Temi Dollface, Adora Oleh

FROCKIT ROCKIT

Frockit Rockit is sNigerian fashion’s secret weapon. This label is probably one of the most popular Nigerian labels with the widest reach and the least visibility. Frockit Rockit provides a unique service that takes you on the journey of creating made to measure outfits starting with picking your own fabric to the final stage.

Fans include yours truly, Tracy Nwapa and Tiwa Savage.


OBSIDIAN

Obsidian is definitely a line for the audacious, discerning woman. Bold use of colour and attention to detail in all the garments ensures that when you wear Obsidian you stand out.

Fans include Oreka Godis, Nicole Chikwe and Osas Ighodalo.


APRIL BY KUNBI

April By Kunbi pieces are fun, flirty and very girly. The label is a constant red carpet feature and beloved by celebrities. Its punchy use of colour and playful embellishments make this lifestyle brand a fan favourite.

Fans include Genevieve Nnaji, Gbemi Olateru-Olagbegi and Mo’Cheddah



MEENA

Meena is the deeply mysterious, seriously cutting edge fashion label. Famed for its stark simplicity, body conscious designs and intriguing cut-outs, Meena is for the space age fashionista who is not afraid to take risks.

Fans include Lamide Akintobi, Ezinne Chinkata and Ene Maya Lawani.


VIRGOS LOUNGE

Virgos Lounge is the most international young label in Nigeria today. Its influence spreads far beyond the continent and is seen widely on various international celebrities. Virgos Lounge is arguably even more popular in the UK than it is in Nigeria. The intricate beading, rich jewel tones, princess like flowing maxi dresses have made this independent label a firm favourite and the go to brand for gorgeous party dresses,

Fans include Lala Anthony, Vanessa & Angela Simmons, Meagan Goode


Photo credit: 9jahears.com, that1960schick.com, bellanaija.com
Share:

Monday, September 2, 2013

Guardian Life Article - Diffussion


Pronunciation: /dɪˈfjuːʒ(ə)n/
noun
[mass noun]
  • the spreading of something more widely: the rapid diffusion of ideas and technology
  • the act of dispersing something, spreading it out from a central point.
  • the action of spreading the light from a light source evenly to reduce glare and harsh shadows.
Diffusion Lines are all the rage right now and we recessionistas are grateful to the fashion gods.

Loving fashion is a seriously expensive passion and since designers like to torture us by releasing several collections a year, something has got to give.

Enter the diffusion line.

A diffusion line is a secondary line of merchandise created by a high-end designer that retails at more moderate prices. These ranges are separate from a fashion house's "signature line" or principal artistic line that typically retail at much higher prices.

Diffusion ranges serve several purposes for designers. They can substantially increase sales volumes as their products become affordable to a wider audience at the lower price point, with the designer at the same time leveraging the desirability of their premium ranges to create a kind of halo effect. A prime example of this was the release of Patrick Cox's 'Wannabe' range in 1993. Demand for a pair of shoes carrying the Cox name saw people queuing around the block outside his store and the company's sales increase from 2,000 pairs per year to 200,000.

A few of our Nigerian designers have recently followed this example and we hope there will be lots more to come.

*hint Lanre Da Silva Ajayi, hint*



D.E.A.T LAGOS via Ejiro Amos Tafiri

D.E.A.T Lagos is a diffusion line from the creative director of Nigerian label, Ejiro Amos Tafiri, who teamed up with her best friend, Diana Ubah to create a full ready-to-wear collection that encapsulates financial savvy 
meets style conscious.
D.E.A.T Lagos (l); Ejiro Amos Tafiri (r)

The collection consists of shorter hemlines, fun spaceship inspired prints, delicate yet playful lace and a juxtaposition of blue shades teamed together to create a chic yet urban ensemble that is street style worthy. From the choice of fabrics and colours, the D.E.A.T Lagos brand according to a source, is a collection built around the versatility of personalities that is a charming mix of softness with a blend of an edge.


ZIBAH via Hephzibah

Nigerian design label Zibah, a sub-brand of design label Hephzibah and the brain child of Charles & Andrea Obienu recently presented its Autumn/Winter 2013 Collection.

Zibah (l); Hephzibah (r)

With influences from the mother brand and its relation with fashion enthusiasts, consumers and employees, the brand has produced a collection that fuses European aesthetics with an African flair. Their ethos is to make wearable and affordable pieces for the younger generation while maintaining their dedication to keen and unwavering attention to detail.


CLAN via Deola Sagoe

Clan is a fashion label by sisters, Teni, Aba and Tiwa Sagoe, daughters to Deola Sagoe. The ethos of the label is “a fresh and irreverent style, for edgy, style-conscious girls and guys who like to stay ahead of the fashion curve“.


Clan (l); Deola Sagoe (r)

The label is targeted at the teenage to thirties demographic, offering dynamic fashion that’s easily accessible, yet savvy and distinct.

The overall look is super-stylish, an essential resource for what the cool girls and guys are going to be wearing next.


J LABEL via Jewel By Lisa

The J Label is functionality, wearability, simple cuts, easy individuals that can be worn together or individually, pieces that can be worn from day to night. The J Label is a strong combination of urban cool, afro-pop, and cutting edge beautifully crafted clothes — it is affordable luxury at its best. The pieces are high-fashion-completely-relevant to youth culture; hand embellished treasures, to be admired, hung nicely in wardrobes the world over, then easily incorporated with other everyday pieces.

J Label (l); Jewel By Lisa (r)



photo credit: Telegraph.co.uk, bellanaija.com







Share:
© THIRD WORLD PROFASHIONAL . com | All rights reserved.
Blogger Template Designed by pipdig